Brawndo: It Has Electrolytes! It's What Plants Want

I know, exactly the same title as everybody else's posts that I'm sure are being generated as we speak.
I don't know if this is real, a prank, or both. But it makes me *very* uneasy...and if you've seen the movie, I'm sure you share some of my unease.

How can we stop stupid people from having so many kids? <sigh>