Odds On God.

Actually, I think this is sort of a fascinating exercise, even beyond the first-level irony inherent in the concept... because when you think about it, this is simply the same concept of gaming eternal damnation, except the medium involved is far more tangible. Does it sort of negate the whole idea of the fire-and-brimstone god-fearing? Sure. But if these people aren't going down that road anyway, it certainly can't hurt. And it forces one to examine the question of a deity's "existence" under a whole new light, really.
Long and short, I'm all for it.