HD movies over the web to Xbox 360

This is another one of those things where it could really work out well, if Microsoft just places themselves in an intelligent marketing position. Apple did exactly this with iTunes and the $0.99 song download. If they do movies to the Xbox 360 with a good price scheme and a more liberal playback, it could really make a huge difference to securing their market share. I suspect they will be stupid about it and try and restrict it too much, thus opening the front door for more competitive solutions to whoop up on them. It’s a shame, sort of. Microsoft does some things very well, but it’s really setting itself up for failure in many arenas by not allowing forward-looking thinking to drive innovation in its business models.